The longest Retail Institute project is the study of retail chains with omni-channel strategy.
Sales Effectiveness Analysis
Retail TurnOver Index (RTI) shows net sales (turnover) per square meter of sales and service area for 17 product categories. The index takes into consideration retail sales results generated by business entities operating on the entire area of shopping centers and high streets and offering online sale. The RTI index compares results of net sales per square meter: week to week, month to month and year to year, and shows trends and sales performance of main companies in Poland.
Retail Institute develops 3 basis analyses for retail chains:
- SC RTI: index referring to sales generated on the premises of shopping centers
- HS RTI: index referring to sales generated on high streets and/or standalone units
- eRTI: online sales index
RTI Reports will provide you with:
- sales effectiveness analysis of leading retail companies
- analysis of number of receipts
- analysis of number of items per receipt
- average transaction prices
- average unit prices
- analysis of parameters, taking into account local conditions (6 main regions of Poland, 12 agglomerations and cities)
Retail Institute, together with more than 130 shopping centers, analyzes the traffic in shopping centers taking into consideration three main parameters which affect footfall: shopping center size, location and type of offer. Using FF ReIndex Reports, we may analyze on an ongoing basis, once a week, the effect of the Sunday trade ban on the results and advise companies on their development strategy.
These reports do not clarify, however, which sectors drive the shopping center footfall and why a large number of key shopping centers has been recording a decline in visits to units located on their premises. To what extent such phenomena are related to specific features of a retail chain rather than changing habits and behavior of shopping center customers? We studied this issue in detail and carried out in-depth discussions among 30 companies and came to a conclusion that traffic analyses may constitute an important source of information about directions of retail development.
We extend our invitation to retailers willing to work with Retail Institute on a permanent basis. In particular, we look forward to working with representatives of the fashion sector as well as services and entertainment, coffee shops and restaurants. A company willing to work with RI undertakes to deliver systematic reports, every Monday, with weekly and daily number of visits:
- to premises located on the entire Polish territory
- to e-store; and number of e-commerce transactions (optional but recommended)